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Influence and Persuasion Deliver Higher Profits!      Influence Comes Before of Success!

In this world nothing happens till a sale is made. This is common knowledge for those 
who sell products. It is less understood by those who provide a service. It is often 
believed that the persuasion skill that gets you promotions, keeps clients coming 
back, secures recruits, gets you a loan, or wins you an election. It is your ability to Influence that makes 
persuasion possible.

Every person in your company Influence and Persuasion skills. It will boost moral and, more importantly, it will 
improve your bottom line. Don't forget your receptionist. He or she may have more contact with your clients than 
anyone else.

The Key Benefits of the Influence System of Lions:

  • A Higher Closing Ratio. Every presentation will have more value.
  • Learn 12 Secrets of Influence. Master persuaders are masters of people and success.
  • More Presentations. Most agree it is a numbers game. If you present to more qualified people your 
    income will go up. As persuasion skills improve so does presentation frequency. 
  • End Sales Slumps. Two habits can all but do away with Sales slumps. (Caution, if you consistently apply 
    these principals you may have to add staff to handle all the business.)
  • Reduce or Eliminate Slow Seasons. Imagine an insurance agent who's best month every year is 
    December. With few exceptions you can turn your slow season into the season of expansion.
  • More Personal Time. Because you and your people will be working more effectively you will have more 
    time to enjoy life.

Directly or indirectly both Clive Buchanan and Mel Williams have been involved in Influence all their lives. They 
understand what it takes to succeed in the most challenging and lucrative career available to almost everyone in 
the free world.

The Son of an Influence master
Clive's father was a highly respected school teacher and a top car salesman at the same time. He taught 
Clive the permission based influential approach long before it became popular. 
Vast Experience
In high school Clive sold dry-cleaning services door to door. He paid his way through college selling 
shoes and vacuum cleaners. After college he sold insurance, winning awards as rookie of the year, and 
leader of group health insurance sales. He has been a leader in three multi-level marketing companies. 
He was an interrogator for the US Army. He continues to market his "Success Academy at Sea" 
seminars, nutritional products, and his speaking business.

Mel paid his way though collage and met his soul mate selling books. He was a leader in the 
insurance and annuity field. Today he owns and manages a successful car lot in addition to his
speaking, network marketing, and Success Academy at Sea business.

Never Ending Study
When Clive and Mel were young they heard the story of an average wood cutter who could cut more wood 
than anyone else because he took time to sharpen his ax and his saw. The story made a great impression 
on each of them. In the Influence field you sharpen the saw by attending seminars, listening to CD's, 
reading books, and practice. You need to know a little more than the rest. Clive and Mel Study daily.


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Last modified: August 25, 2014